Few things make a church seem stale faster than outdated graphics. People shouldn’t have to strain to read your sign, then if they do come in, be greeted with an order of service that hasn’t been updated in 20 years.

Ask yourself: What does someone in town think when they drive past? Do they even know the church is still used?

We should make things simple, elegant and easily digestable. There’s only one first impression so we better make it count.